KAI ZASTROW_at_kaishaprojects
_archive _ selection _
some selected work from 2003 till now_ and a few bonus oldies _
collaborators (selection)
agencies: wieden + kennedy, 180, chiat day, bbh, leagas delaney, modernista!, jung von matt, vandejong, john doe, dmb, ....
art: museum in berlin, amsterdam, london, brussels, dresden, bonn, rotterdam, ...........
| you are kid in china. your father wants you to be a stock broker, your mother a professor, your sister thinks you are anyway a loser and you just wanna skate with your friends and die before you get 30. you feel alone. showing chinese kids doing the sports they like and having fun with it, might not be a big new thing in the west, but in china it's a kick to the establishment. a start to get the kids out and moving. i am an individual. i have my own style, i am special, i am just a normal crazy teenager. we are all not a number, we are personalities. for wieden&kennedy, shanghai |
| all is bigger in china. a two million city might not even be on the map and a outdoor billboard is not only a billboard. they are bigger than a whole bloc of apartment houses. so better make it pretty to not ruin the face of the city. people will see, if you behave like someone, who wants to sell, but has nothing to say or someone who doesn't wanna insult eyes and brain. |
documentaries for tv & digital
| sport is not accepted in china, it is seen as wasting time by parents. a bunch of each 5 minutes long documentaries showing different sports in todays real life china and how kids try to go their own way. part of an all media just to it generation campagne. |
kaishaprojects_nike_jdi_5 min_1
| one of the first places in china for kids to share their dreams and problems about any sport and see: i am not alone between one billion people. |
retail
| a forum for chinese kids to say what they ever wanted and to meeet others. |
t-shirts
| if you ask people to pay money for a shirt it better be special and worth it. and its a free walking poster for a brand. |
poster book
| old chinese bookmakers supplied their calligraphy to people over perforated posters you could tear out of books. we did the same and transferred it into todays asia, tear it out and stick it on your wall, or keep the book together as a collectors item. |
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print and outdoor
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| 21 local fox sports channels all over north america showing all games from your hometown. stay and support your hometeam and don't get a bandwagon fan watching and cheering for anyone who is winning on national tv. what could be the worst situation to be together with a fan of another team? your brother? or even better your siamese twin brother. for chiat/day san francisco |
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fox sports_tv_brother
ever casted twins? but also twins doing all sports? ending up in the hood of l.a. grandmother sits the whole day watching tv. the toilet saw better days and teh kitchen? you better don't open the fridge.it might haunt you in your sleep.
| the golden eight are the hopes of china to win in the olympics in beijing summer 2008. they are representing the first generation of true modern sports heroes in china. from big mega posters to print to foldouts.to school court posters to many stolen posters ending in teenage rooms. for wieden&kennedy, shanghai |
| they told us later that this was the first big campaign in the east of europe showing real people from the east and not fake models pretending to smile happy, while their heating is leaking and the city blacked out. so what are the real things a country talks about? what do they wish for? what are their dreams? what do they have to say? take a phone and talk: mtel, it's your voice.her. for dmb, vienna
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| for a long time, the east of europe had only an official voice, than a voice trying to replicate the west. why not give a country a chance to speak what is on their mind. supported by the biggest telephone company of the country. below a picture of the main square in sofia, the place of communism parades. on the main building, the former government tv station, it says now: it's your voice. talk and tell your opinion. a nice little statement for freedom. |
| on top of the former kommunist party telecommunication buildingthe main square of sofia, bulgaria we stuck a poster for free speech.
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| on top of teh former kommunist party telecommunication building in teh main square of sofia, bulgaria we stuck a poster for free speech. |
m-tel_ launch_tv
| they told us later that this was the first big campaign in the east of europe showing real people from the east and not fake models pretending to smile happy, while their heating is leaking and the city blacked out. so what are the real things a country talks about? what do they wish for? what are their dreams? what do they have to say? take a phone and talk: mtel, it's your voice. |
a campaign of more than 10 spots with more than a 50 set ups directed partly by zoran bihac and partly by kai zastrow. shot by legendary cinematographer robby mueller, the visual master of lars von trier and jim jarmusch movies.
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_create_ _ _ _adidas _ global launch _ impossible is nothing_2004
| adidas asked us to come up with a new global tag line for them. nike's just do is legendary. what do you do to compete with that? you can't, but you can grow your own identity and over years and years you mightlive up to your goal and it might get stronger and stronger. impossible is nothing, some images we found on the web how it gets used all over the world. for chiat/day san francisco/los angeles |
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adidas _ iin _ print
| what would be the world without sport? a bunch of 6 billion fat, grumpy on heart attacks dying people, maybe not? but sport is a big part of many peoples life. and it show up in many new ways. |
adidas _ iin global launch _ olympics athens
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adidas _ iin _ history
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adidas _ iin _ mega spaces
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| greenspace is a heineken initiative. an example how a brand can connect with the people and give them something which makes sense. in the harbour of valencia heineken rebuild a old factory and made it a place the young can go. a concert hall and culture space for max around 3000 people. we concepted the launch campaign and posters. for wieden&kennedy, amsterdam
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heineken _ greenspace
| http://maps.google.com/maps?hl=en&lr=&client=safari&rls=en&tab=wl |
| images found on flickr. |
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heineken_ greenspace_poster
| concept for some posters launching the first greenspace in valencia, spain. |
heineken _ global_ brand campaign
| you drink beer with people. meeting people is better than meeting a pizza with cheese on your couch alone. meet you there, where the people are. |
| in cooperation with van de jong and best company
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amsterdam index 2006
| For Amsterdam Index, a new annual magazine featuring an inside scope on Amsterdam’s finest creative phenomena kaisha was asked to help conceive a suitable launch party. we transformed two buildings and several rooms of the westergas factory in amsterdam and filled them with musical, visual and consumable amuses and with nightlife godfather Eddy de Clercq as co-curator and dj and guests like victor and rolf it was a party they still talk about. |
amsterdam index 2007
| for the launch of the second magazine kaisha transformed the shell building into a red and white party room. for this issue best company organized a line up containing the great willy wartaal, jay colin, david gilmour girls, dj jan donkers and many more. and halfway the evening the 30 dancers of onfront really got the party started. |
a link for more info: http://www.overhoeks.nl/template1.php?c=214, some images below from that link.and flickr. thanks..
| a books by kaisha, curated by kai zastrow, published by the stillandmoving foundation.. |
curating, & book
| 70 of the best dutch photographers in one book. a fat 400 pages and more than 250 images. all giving their view on one theme. queensday. every year in holland on the last weekend in april. a national holiday. and a day for the people. more info at stillandmoving.com. |
everyday-shirt
| we made some shirts, cause people told us teh book title is something they would wear. nice. a few ones still left to get at stilland moving com |
museum exhibition & book launch event
| museum have no money, so how do you do one of the biggest opening parties they ever had, more than a thousand people coming. you ask the photographer to show their second skill. anoushka blommers and band singing, gerard van de kaap vj'ing, melanie bonajo dj'ing an eclectic mix, yamandu scratching till his crown falls from his head. thanks to all making it a nice night. |
museum exhibition_ amsterdam_
| more than 300 photographs of 70 photographers sticked on the wall. 6 big rooms. 4 floors. and hoping all together covered a piece of a big day in holland. queensday. space supplied by foam photomuseum, amsterdam. |
| 15 of the biggest stars from nike in one brand campaign. 15 of nikes worldwide biggest athletes in one room, ronaldinho, kobe, lebron, federer, nadal, rooney,.... training and breathing together. making up a breathing beat remixed by timbaland. all for the first time in one modern training space, shoot all over the world and composed together. the dream team of all sports. for wieden&kennedy, shanghai
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nike_ breath_launch_ tv
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_ print
| basketball and soccer are fighting about the crown of the most popular sport in new china. Bball is the fastest growing one..nba star coming to china and the first chinese pockies arrving in the land of BB. all for wieden&kennedy, shanghai |
nike _ kobe bryant_81 points_china_2006
| construction sites are so ugly that they are there to be filled. todays murals all over china. handmade. make them better looking than the apartment building rising up behind them. |
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nike _ yi_tv_
were i'm coming from and going to.
| basketball in china is getting bigger and better. yi jian li is one of the upcoming stars. his life in a basketball. |
nike _ 81 rooms
81 points. the highest score kobe bryant reached in one nba game. 81 rooms. 81 characters. 81 own dreams. my 81 world.
| we got ask to come up with a concept and look for a basketball city attack for beijing. what is a dream for a basketball kid in china? to hold a tournament for the first time in forbidden city might be not such a bad idea. so more than 8000 kids, we heard, played on all 9 historic city gate to reach the forbidden city finals. different companies realised our concept from digital to event to great photoshopping by julien and camille. for wieden&kennedy, shanghai
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| all books here are kaisha-projects, published by still and moving stichting, photography and design by kai zastrow, missing images for stichting mensch, germany, some still to buy at stillandmoving.com
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shanghai pyjama ladies
| a cultural phenomenon in china. the first and maybe the last book about a fast fading cultural phenomenon: wearing pyjamas in public. |
| chinese cctv, the government tv channels are seen by more than 800 million people. who is selected to be shown on tv? how is the ideal look? so how will chinese girls look in the future? a moment before, a second after. one hundred role models.
a kai zastrow book, designed and produced by kaisha and published by the stillandmoving foundation. |
one thing leads to another_book
| kai zastrow, photography, drawings and words. |
everytime i brush my teeth i see things _ book
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colorblind _ book
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_book & exhibition
the german disabled foundation, stiftung mensch, was asking 21 photographers, amongst nick knight and anton corbijn, to show their view on disabled people today. showed in a travelling exhibition in museums in berlin, dresden, bonn, mainz, gent. music by the german band station 17.
the missing images _ video projection & photo
second sight _ book
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everyday is not like everyday_book
| 70 of the best dutch photographers in one book. a fat 400 pages and more than 250 images. all giving their view on one theme. queensday. every year in holland on the last weekend in april. a national holiday. and a day for the people. more info at stillandmoving.com. |
dutch tango _ book
| you live in the north of holland. the dutch flatland and what is your passion? well, what is the furthest away from you? argentina and tango. 25 formationdancer, all with dyed black hair, looking like sisters, are a beautiful thing you can discover on weekends in suburbia, the netherlands. |
| some kai zastrow photos, 'all seems real, but its all made up and manipulated after ideas i've seen in my head'
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soulmates
| kids are great and some even look great. a series of 8 kids we wished would have been our siblings in the times of kindergarten fights. in collaboration with oliver sieber. |
anne frank foundation_ london
| anne frank was a teenager hanging out hiding in the attic during war times. what are teenager today afraid of? what's in their head? we photographed kids from a school with more than 100 nationalities. one of the most impressive things you can imagine. babel arrived and it is possible to life it for everyone. check out a Pakistani kid shouting amsterdam slang words and wearing a 50 cent gold necklace. yo mama. that is the world we all wanna life in. |
street waxfigures
| why are waxfigures only done of famous people? to see that arnie is smaller than me? and elvis is still a 20 year old teenidol? as a change some jamaican streetboys? might be a nice photo to see a japanese tourist girl next to a swinging sword dude. |
melt
| plastic stays forever and will survive us. plastic can be changed in shape as often as we want to. these objects got tortured by the flame of a gas camping cooker switching on the smoke alarm system. in collaboration with hans pieterse. |
_create_&_design_ _ _ _kai zastrow_illustration
| illustartions by kai zastrow, if you do a concept you know how you see it in your head. so very often we do the photography for our project and also if people like on commission. more photos or portfolio of kaisha: portfolio@kaishaprojects.com
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| kasiha_studio is adapting campaigns in size and language for clients like nike europe, liz claiborne, mexx, etc.. sometime we did also the creation, but we also to adaptations of global campaigns into local ones or work for smaller ad agencies without studio.
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retouching_nike _ worldcup _ africa _ east europe
| for the worldcup 2006 nike asked us to create their images for the african and eastern european athletes, photographer christian gravesen shoot players and stadiums single and we composed it all together. like around 30 images for 10 players
africa doesn't only plays entertaining. they also look cool. le blond. |
retouching & image manipulation
| a computer is only a tool and nothing without an idea and the person who works on it. we see us doing a lot of stuff we can't see in real life, but we dream of. |
liz claiborne_ instore material & translations
| the mexx holding asked us to help them with all their eurpean instore material.and style guides. we made concepts and kaisha_studio adapted them into many european lanuages and resized them for different media and supplied them to teh countries. |
| instore visual design for stores in the benelux and france. |
lucky brand jeans
| instore visual design for lucky brand jeans |
| mmh and than you are urgently being shipped of to paris to organize a viewing of all what is new and hip in nokialand for all the world brand managers and without even time to make a decent photo of the whole ordeal. |
| for brands and art
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| mtv is the broadcasting lab of the world. a lot is years before it goes to other channels running on mtv. so what did they came up now with again? production of a series of short films for mtv. all mtv and barcardi for john doe. |
| the smalllest party in town. production of a tv commercial for martini asti, a shot down memory lane: super 8. |
mtv _ the summer of
| its summer. production of a series of tv bumpers for mtv with use of stop motion. |
| trailer trash. not only in the heart of north america, but also a piece of dutch culture. ambition is for losers. money is bullshit. i get drunk in my trailer park. skol. production of a series of short films starring the vj's of mtv. |
| the start of mtv.... production of a shot film. |
| a 90 min, full feature length documentary supported by the van gogh museum, amsterdam, in which we visit the places painter vincent van gogh lived and working during his life. the documentary will premier in 208 accompanied by a photobook and exhibition in the van gogh museum in amsterdam. for van gogh museum |
philips_senseo
| a 90 min, full feature length documentary supported by the van gogh museum, amsterdam, in which we visit the places painter vincent van gogh lived and working during his life. the documentary will premier in 208 accompanied by a photobook and exhibition in the van gogh museum in amsterdam. for van gogh museum. up there a WIP layout. |
| producing photographs and onlinefilms used in an online game.. for mediarepublic |
bacardi bright
| a bright idea. rtv producer for bacardi. |
nike foundation
| do good, but don't talk to loud about it. that is nike. just do it. for awol. |
| for brands, ad agenccies and musea
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| content for brands. a video racing game called burnout. you drive with hard music to destroy grandma on the pavement and flatten the other cars into an ironboard. the best music for this ? one of the most hype bands of the moment: kaiser chiefs. idea for a music video is born and you end up shooting on a belgium car scrap dumping ground and play around with flame thrower in the summer heat burning your flip flops. for wieden&kennedy |
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peoples paradise _ shorts
| people we love. so whenever we get the chance we try to capture people and what they do. or what we would love to see them doing. this is an ongoing project we might relook at when we are old, grey and beaten by alzheimer. the nurse will put one of your old dvd she found in your archive on tv. and we will see police dogs attacking grown up man in furniture houses or a bearded man beating a big piece of ham to synchronize porn movies. than we might smile and think, i wished that would have been my life. |
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| 7 sneakers.7 top athletes. movax remixing voices of athletes into tracks. more than one million cd's given out all over europe and it got at that time a collectors item on ebay. for wieden&kennedy |
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| for brands and art
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first print
| the first kaisha print ad. for a german beer with a very strong taste. |
| the first nearly lawsuit and a happy client to get a lot of unpaid good pr and rented out mercedes for weeks. sixt, one of the best clients ever. their comment: "do this again and more." |
first tv
| the first tv spot. standing in cow shit and spraying rain on top of it. welcome to idea land. won gold europe adc. god knows why. and still we never come up with ideas on sunny beaches and coconuts falling on our heads. |
| for brands and art
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| she was nearly hundred and one of the coolest girls ever. famous in all the east of europe. the big star on tv. a voice like clint eastwood and energy like a vegetable mixer on prozac. kaisha's respect to all collaborators. |
| take the subway. its faster than you think. and you meet people. in a stretch limousine you just get drunk behind black windows and no one sees your beauty. kaisha respects the money. |
| he met me holding a condom for a photoshoot in my hand. nothing changed from than. my brother in soul. kaisha's love and respect for all friends. |
| without people all is nothing. the future is network. every project needs a center and than we will get in the best people out there to make the project great and fun for everyone. so here below, hopefully, our reunion party of all kaisha collaborators and friends in 2085. |
_thanks you for the scrolling _ maybe see you soon_
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